Commercial Break

In the TV world, commercials time more than the episode hours for a mega serial. Here, we'll have commercial breaks only between full episode runs. And it is time for one. That 'DDLJ eh kya?' is over, I would like my readers to come out of that and get ready for the next one. So, relax and analyse the commercials.. The standard of commercials in India is getting to be better. Witty, Cool, chweet, sentimental, acrobatic - what not? They all display a good amount of brain and hard work . And of course, we have the controversial ones, not so good ones and really bad ones.
Talking about the controversial ones, the one that comes immediately to my mind, is the latest Lux Ad, featuring King Khan! Lux Beauty soap which had featured India's top Bollywood Queens like Madhubala, Hemamalini, Madhuri Dixit, Juhi Chawla,Karishma, Aiswarya Rai now has a male! For the first time in 75 years of history!
So, what is the analogy behind this? What was the thought process that led to such a major decision? How did the agency dare to change the legend? What was the business strategy behind this? An analysis at these various aspects in an angle of my own follows... Lets answer the following questions! with a logic
1. Who are the target audience and prospective buyers of the soap?
Girls and Ladies
2. What is the age group in India who are choosy about their soaps?
Now: 12-35
3. Are these prospective buyers naive, uneducated and ignorant?
No
Gone are the days when Ladies believed that a beauty soap can really make them look like Hemamalini or give them that complexion. Gone are the days when the uneducated women goes to the shop and asks for Madhubala's soap or Juhi's soap. And, most importantly, gone are the days when women felt embarrassed to watch a commercial featuring revealing men. It is very, very logical of the ad agency to believe that SRK could get his prospective buyers to watch the commercial than what Kareena can!
Considering the equality in thought and behavior that women are claiming, it's more likely that a person like SRK who has a great fan following of the fairer sex could attract them as well. The most feministic mind would think, if gals can endorse after-shave lotions, why can't guys endorse beauty soaps?
Consider this scenario: Aish endorses and the ad comes up between a mega serial and a couple get to watch it. The scene at home would already be sour as the wife will wanna watch the serial and the husband will want to switch channels. But, when the ad comes up, our man will watch it open-mouthed and the wife will wanna switch channels.
1. Will the wife ever buy the soap?
2. Even if the husband buys it for her, what will she infer from this action?

Considering all the above factors, I think it is quite a brilliant idea to make SRK endorse Lux. Additionally, if the guys also buy the soap, will HLL have anything to lose? ;-)